Content Marketing

To Attract & Engage customers

Tell Your Brand Story With Content That Attracts Your Ideal Customers And Appeals To Search Engines.

Content Marketing To
Build Brand Loyalty.

Ever heard the saying, “content is king”? With so many businesses fighting for attention online, you have to find a way to get your customers to notice you. That’s where content marketing comes in.

Content marketing is about creating and distributing high-quality and relevant content. It will attract and engage your target audience and drive more website traffic. It’s your opportunity to introduce your brand to your target audience. And, it will help you build authority and trust with them. 

Toni's Web Design & Digital Marketing, Search Engine Optimization, Content Marketing, Pay-Per-Click Management, Review Management
Toni's Web Design & Digital Marketing, Search Engine Optimization, Content Marketing, Pay-Per-Click Management, Review Management

Great Content Begins
With Keyword Research.

Content marketing wouldn’t work without keyword research. Keywords are the words and phrases used in your content that match with search requests. They’re what makes it possible for people to find your website!  Keyword research is so important that it’s at the core of all our digital marketing efforts. 

Our keyword research will uncover the keywords and phrases people use to search for your services. This will help us know your customers better than the competition. And you’ll benefit with more search engine traffic! All the while, your website is shooting for the stars.

SEO-Optimized
Web Content.

Every brand has their own story. How well you tell yours matters. The truth is, customers are looking for your expertise. They need to find value in your content. Most importantly, they need to know you understand them. That’s why your content marketing should be unique to you.

Besides, your web content will have a huge impact on both the quantity and quality of customers you attract. So at Toni’s Web Design, we build your content marketing around the keywords that are right for your business. 

Toni's Web Design & Digital Marketing, Search Engine Optimization, Content Marketing, Pay-Per-Click Management, Review Management
Toni's Web Design & Digital Marketing, Search Engine Optimization, Content Marketing, Pay-Per-Click Management, Review Management

SEO-Optimized
Blog Articles.

Content is king, but do you know why? First, blogging allows you to put out new content to keep customers and search engines interested. However, it also will boost your SEO efforts. Posting regular blogs means more keywords and links. It also means you are establishing yourself as a trustworthy resource for your customers. 

When you establish yourself as a leader in your industry, you provide your customers with information that will tip the scales in your favor. Drive traffic to your site with blog content that will turn visitors into paying customers.

How Content
Marketing Works.

5 Steps To Content That Attracts & Engages

Content Strategy

Your customers have high expectations for you to deliver value. That's why we'll start by getting to know your target audience and what problems they want solved.

Content Creation

If you want your business to get noticed, the content you create matters. We understand how hard it can be to find the time to create quality content, which is why we create customized, SEO-optimized content for you.

Content Optimization

Your content must be SEO-optimized to increase visibility. Through keyword research, SEO best practices, and competitive analysis, we can attract more visitors to your website.

Content Promotion

Our job is to expand your reach well beyond your website. The more places your content is shown, the stronger your influence. So we'll push content to social media channels and other third-party sites.

Content Maintenance

Google loves fresh content. Having outdated content is worse than having no content at all, so it's important to update your content regularly. We'll look for ways to keep your content fresh by swapping out old info with new.

Content Marketing FAQs.

The Most Common Questions We're Asked About Content Marketing

What Exactly Is Content Marketing?

Content marketing is a strategy centered on creating and distributing high quality and relevant content that will attract and engage your target audience. Content can come in many forms, from articles and guides, to infographics and videos. It drives awareness, builds a relationship with your audience, and identifies you as an expert in your industry.

Can Content Marketing Generate Leads For Me?

Yes! Content marketing compliments your SEO efforts because it allows you to target the keywords that will drive more customers to your website. As those customers get to know your brand and the value it provides through high quality content, they become more loyal. That loyalty soon leads them from potential customer to paying customer.

What Type Of Content Should My Business Produce?

You’ll need to strike a balance between the types of content to determine what’s best for your business. Almost all businesses benefit from blog articles, infographics and videos. Depending on your particular company’s goals, you might include one or all types of content in your content marketing strategy.

Why Give Away Information For Free?

You have to earn your potential customers’ trust before they’ll make a purchase. That means they will only invest in information that has been shown to be valuable and trustworthy. Produce high quality content for free and you build trust naturally with your customers.

Should I Focus On Content For My Website Only?

Actually, no. You should definitely focus on creating unique and high quality content for your website, but it’s important to branch out to other websites for guest posting, creating videos for YouTube, and other offsite locations for your content. This allows you to reach new audiences and drive more traffic back to your website.

Do I Have To Keep Creating New Content?

Most definitely! Search engines like Google prefer fresh, high quality and authoritative content to be produced regularly. The more fresh content is created, the more frequent Google indexes your site. This means the more often Google visits your site, the greater your opportunity for ranking higher!

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