FAQs

We recommend you commit to a minimum of 90 days so we have the opportunity to collect enough data to better analyze and optimize your ad campaign to get you the best results we possibly can. After 90 days your account will go month-to-month and you are able to cancel your PPC services at any time.

Google Ads is NOT Facebook. Campaigns take weeks to mature and months to optimize, but the results last much longer. Remember that Google is a different world that plays by different rules, and we know how to play the game. 

PLEASE! Stop. Searching. Your. Own. Ads! There are two reasons for this: 

Reason #1: Your ads may not always show when they are searched. The most common reasons are: 

• Your budget is not large enough for your ad to show every time so Google has no choice but to only show your ad occasionally or you’d go over your budget.
• You’re not in your targeted location when you are searching or you’re searching during hours that your ads are not scheduled to run. 
• You’ve already searched so many times that Google has stopped serving your ad because it doesn’t think it is relevant. Enter reason #2: 

Reason #2: We know you mean well, but you’re actually working against us. If you repeatedly search to see your ads but don’t actually click on your ads, you are telling Google that your ad is not relevant. In return, we have to continuously bid more to get your ads to show. Trust us, you don’t want to pay more if you don’t have to !

A Business Manager account is a Facebook tool that helps organize and manage your business. Our Business Manager account allows us to keep every client’s campaign and billing information separate within a designated ad account.

The Facebook pixel is unique code that is placed on your website to collect data that helps you track conversions. It also helps you optimize ads, build targeted audiences for future ads, and remarket to people who have taken some kind of action on your website.

We monitor call data to ensure tracking is working but you are responsible for answering your phones, contacting lead form submissions and winning new business. 

First things first, check your reporting dashboard where we record all calls and lead form submissions. We’ve ran into a few situations where we’re sending PLENTY of calls and a client simply isn’t answering their phone (too busy, not enough staff, etc.)! 

Also, if you’re a new client and haven’t received a lead in the first week, this is no call for concern. We are data gathering, which is a normal part of the process. After 7 days of being live we triple check our tracking set up and ensure it’s working properly. If it is working, you simply haven’t gotten a lead yet. 

If you’ve checked your dashboard and you’ve not had a call in a day, this is not a big deal. Unless your budget is over $5,000 per month, it is unlikely you’ll get a lead every single day. 

Performance can fluctuate and it doesn’t always need to be alarming and might not be related to our management. Performance can fluctuate due to weather, competition, Google algorithm changes, and other external factors. 

We are internally checking tracking, reviewing our change history over the time of the fluctuation and getting to the bottom of the performance issue. When we see something strange we’ll bring it to your attention and what is being done about it. 

If an account does not get any impressions a day the account is scheduled to run - we know about it. We have daily alerts for this. It is not uncommon for Google to throttle new accounts for the first few days and we don’t stress if we go just one day without any impressions. We do take action, but based on our years of watching new launches we don’t stress and neither should you!

We are busy making sure our bids are competitive enough, we have the right keywords, our ad scheduling and geo-targeting are wide enough and we have no sneaky disapprovals. Usually, it is the bids! We start out with competitive, yet conservative bids. Why don’t we start off with aggressive bids? Google will rip it right from our hands!

Trust us, we’re on top of it. If there is an urgent problem, we will let you know ASAP.

We know when an account hasn’t received a click for a day and we are on it. It’s not alarming if we have a day without a click, but we’re reviewing your account anyway. 

Our steps are similar to the optimizations performed when an account is not getting impressions. We check that our bids and bid strategy are competitive enough and we’ve got all the right keyword selections. We will alert you if our optimizations are not making an impact and we need to make more significant changes. 

We will never spend your budget for the sake of spending your budget. Typically if your account is not spending your budget, it is due to either a low search volume or our targeting is too narrow. 

First, we’ll explore expanding the ad schedule and location targeting. If we still do not have the desired search volume, we’ll test new campaigns and you’ll be notified. 

You are #1 in our hearts, but you do not need to be in position 1 on the SERP (Search Engine Results Pages). In fact, Google is going to stop reporting on average position very soon, if they haven’t done so already. We don’t bid for a certain position. We bid to get you as many clicks and conversions as we can for your budget. For some clients that might mean position 1 and for others it might mean position 3. 

The only time we need to intervene is if the low average position is causing impression, click or budget issues. At that point, we’ll be adjusting bids or bid strategies for improvement. 

CPCs fluctuate! A 15% fluctuation in either direction is normal. Typically we experience decreasing CPCs over time as we continue to optimize your accounts. CPCs on Search are much different than CPCs on Display. Search CPCs are typically over $4 and can be over 10X that cost depending on the niche. Display CPCs are usually $0.25 - $0.75. As you can imagine, if we add a Display campaign, overall CPC will significantly decrease. Alternatively, if we pause a Display campaign, average CPC will rise. This is totally normal. 

Some other reasons CPCs might fluctuate are a competitor has entered/exited the auction or we are testing bidding for a higher/lower position to understand the impact on conversions. 

There is typically no reason for concern in these fluctuations. We’ll give you a heads up if we launch or pause a Display campaign or see a radical change for another or undetermined reason.

Our focus is meeting your goals, and CPC changes are simply outcomes of strategies to achieve that goal. 

Our goal is to spend your budget within a given calendar month, however daily spend will not be the same day after day. A budget allows you to afford a certain number of clicks based on the average CPC. Some days you will not get as many clicks as others. 

Google Ad Terms of Service and their spending algorithms allow them to spend double your daily campaign budget. This means throughout the month we have to continuously adjust your budget to get you the clicks you can afford. It is not uncommon to run out of budget early if you do not have a large enough budget to support your niche. In the end, if you run out of budget before the end of your calendar month, it is because you’ve already received all the clicks you can afford. 

We will notify you if we run out of budget early and give you the option to add a little more or pause until the next calendar month. 

Hello? You’ve won a free cruise! We get it. Spam calls suck. And we hate to send them to you. Unfortunately, the world of call tracking numbers includes spam calls. One every once in awhile is not cause for concern, it just happens. 

However, if you receive multiple spam calls in a month, let us know and we’ll get a new tracking number for you. 

It’s really easy to jump and react to something small that seems like the start to a trend, but that’s a bad way to handle your advertising. Knee jerk reactions are the first step in destroying your account performance. 

When we see a trend that needs addressing, we address it and let you know what’s happening. Please do not feel dismissed if we do not jump to fix one issue. We are monitoring your account, collecting data, and will take the appropriate steps necessary to keep your account performing at its best.