Our Frequently Asked Questions will help you get the answers you need to determine if Toni’s Web Design is a good fit for your business.
Still not sure? Reach out and we’ll help!

Custom Website Design

Answers to common frequently asked questions about web Design.

A tremendous amount of research is required to get your message right. Once we get your messaging right, we build your website around the copy to enhance it. Also, the amount of time it takes to finish a web design project will depend upon the complexity, size, goals, functionality, and overall design of the site. However, it typically takes 6-10 weeks to complete a business website, while Ecommerce websites can take even longer.

No, not for our custom websites. We start with a very light framework and custom build your website to suit your specific needs. You’ll find this, coupled with our hosting, makes your website lightning fast.

Typically our answer is “no”, but you can still contact us to discuss your particular situation. It has been our experience that your project would be more cost effective to start over than to pay us to fix or finish someone else’s work. Besides, we can only 100% support and stand behind websites that we’ve fully built.

Although we can work with any industry, our primary focus is working with service-based business-to-consumer (B2C) businesses that are netting at least $100,000 or more per year and that have been in business for at least 3 years. We can build websites for almost any industry, so contact us today and we’ll chat to determine if we’re a good fit.

Well we don’t do anything half-assed! We have a strict web design process which allows us to do a lot of interviewing and research prior to designing and developing your website. We’ll have all the details worked out and we’ll know exactly what you want before we bring your website to life.

Our process also has checkpoints in which you will be asked to review our work up to that point. If you have any issues or don’t approve of anything, we’ll make it right before moving forward. 

We do a lot of work up front to eliminate a bunch of revisions later. This results in a final web design you’ll love and be proud of. That said, we do offer up to three rounds of revisions to the initial design. 

You are welcome to provide content that will help us get a head start on your messaging. However, we only use your content to understand more about you, your customers, and your services, and will write all new content for your website. 

Yes, every website we build is mobile-friendly. The method we use is called “responsive design”, which means your website will be viewable on most current devices, from smartphones and tablets, to small and large desktop monitors.

WordPress Templates

Answers to common frequently asked questions about WordPress templates.

This will depend on when you get us your content such as images and web copy. Once we have your content in hand, and depending on the template you chose, the size of your site, how many pages you have, etc, it usually takes anywhere from 1-4 weeks to complete.

We do not customize your WordPress template of choice and recommend you check out our custom website design service. We only add your content such as images and web copy to your WordPress template. If you do not like the template you chose, you are welcome to choose another from our template gallery. 

Absolutely! And we highly recommend that you have us do your website copywriting as we use a proven framework that allows us to tell your story in a way that resonates with your website visitors, shows them you are the authority they seek, and increases your sales. 

Yes, every website we build is mobile-friendly. The method we use is called “responsive design”, which means your website will be viewable on most current devices, from smartphones and tablets, to small and large desktop monitors.

Search Engine Optimization

Answers to common frequently asked questions about SEO.

SEO, or Search Engine Optimization, is a process that will allow your website to be found more easily via the search engines. There are a variety of things we use to do this, including content creation, building links, citation building, getting you more reviews, on-site optimization, and more. 

First 30 Days
During the first month, we lay a strong foundation for your campaign’s success.

This includes:
  1. Initial Campaign Set Up
  2. Keyword Optimization
  3. Website Optimization
  4. Citaton Development
  5. Performance Reporting
2-5 Months
Keywords begin to move up the rankings.

We act as an online marketing extension of your business, promoting it everywhere your customers search.

You will experience keyword fluctuation as Google starts to recognize your website.

We work on optimization and link building to build your website’s trust and relevance.

Your keywords begin to reach page one!
6-9 Months

Once you reach page one for your selected keywords, we want to keep them there!

We continue working hard to ensure your campaign maintains top page rankings, while nurturing and elevating more keywords to help them rise above your competition.

NOTE: Implementing our keyword recommendations is the key to your success. We know how to target the right keywords for your business so they get optimal results.
9+ Months
Stay ranked and expand your reach!

We build on your success. Now that you have Google’s attention and your online presence is growing, we continue to leverage this momentum and optimize for new keywords.

Search Engine Optimization takes time to show results. Your businesses will only succeed in SEO when you commit to good search engine optimization strategies over the long term. Our 12+ years of experience tell us that 6 months is about right to see your results in action. Our contract ensures you get to see the full benefits of our search engine optimization services.

We could write a list of search engine optimization tasks a mile long. Instead of paying for each service individually, we simply handle everything for you. That way you’re getting all of the specialized search engine optimization services you need to get to the front page of Google.

There are two main factors that go into determining an SEO budget: market competitiveness and industry competitiveness. Before we can make a recommendation, we’ll need to know a few things, including but not limited to how aggressive do you want to be and what keywords are you wanting to focus on? After discussing your needs, we’ll be able to offer you options that will allow you to make an informed decision on what plan is best for you.


90% of our clients get on the first page of Google within 6 months. What happens to the other 10%? SEO campaigns that don’t reach the first page of Google within six months is due to the following two (2) reasons: 

  1. An insufficient budget - there was not enough budget allocated to fund the amount of work required to move to page one within six months. 
  2. Client chose unrecommended keywords - rather than relying on our expertise and experience to get them 1st page results.

Clients sometimes want to go with keywords that have too much competition or that have poor searcher intent. Casting a wider net and/or choosing broad keywords will not result in more traffic to your website. Instead, the more specific your keywords, the better chance you’ll have at landing on the first page of Google. 

PPC & Facebook Advertising

Answers to common frequently asked questions about pay-per-click advertising.

We recommend you commit to a minimum of 90 days so we have the opportunity to collect enough data to better analyze and optimize your ad campaign to get you the best results we possibly can. After 90 days your account will go month-to-month and you are able to cancel your PPC services at any time.

No. We create an entirely new campaign under our Master Ads account where you will not be able to access and/or make changes. This allows us to easily manage all of our clients’ PPC campaigns under one login.

Google Ads is NOT Facebook. Campaigns take weeks to mature and months to optimize, but the results last much longer. Remember that Google is a different world that plays by different rules, and we know how to play the game. 

PLEASE! Stop. Searching. Your. Own. Ads! There are two reasons for this: 

Reason #1: Your ads may not always show when they are searched. The most common reasons are: 

  • Your budget is not large enough for your ad to show every time so Google has no choice but to only show your ad occasionally or you’d go over your budget.
  • You’re not in your targeted location when you are searching or you’re searching during hours that your ads are not scheduled to run. 
  • You’ve already searched so many times that Google has stopped serving your ad because it doesn’t think it is relevant. Enter reason #2: 

Reason #2: We know you mean well, but you’re actually working against us. If you repeatedly search to see your ads but don’t actually click on your ads, you are telling Google that your ad is not relevant. In return, we have to continuously bid more to get your ads to show. Trust us, you don’t want to pay more if you don’t have to !

We will not create or optimize a Facebook Page – if the Ad Account is not linked to a Facebook Page, the ads can only run in the right-hand column. We do recommend that you DO have a Facebook Page for your business when running Facebook Ads.

A Business Manager account is a Facebook tool that helps organize and manage your business. Our Business Manager account allows us to keep every client’s campaign and billing information separate within a designated ad account.

The Facebook pixel is unique code that is placed on your website to collect data that helps you track conversions. It also helps you optimize ads, build targeted audiences for future ads, and remarket to people who have taken some kind of action on your website.

We monitor call data to ensure tracking is working but you are responsible for answering your phones, contacting lead form submissions and winning new business. 

First things first, check your reporting dashboard where we record all calls and lead form submissions. We’ve ran into a few situations where we’re sending PLENTY of calls and a client simply isn’t answering their phone (too busy, not enough staff, etc.)! 

Also, if you’re a new client and haven’t received a lead in the first week, this is no call for concern. We are data gathering, which is a normal part of the process. After 7 days of being live we triple check our tracking set up and ensure it’s working properly. If it is working, you simply haven’t gotten a lead yet. 

If you’ve checked your dashboard and you’ve not had a call in a day, this is not a big deal. Unless your budget is over $5,000 per month, it is unlikely you’ll get a lead every single day. 

Performance can fluctuate and it doesn’t always need to be alarming and might not be related to our management. Performance can fluctuate due to weather, competition, Google algorithm changes, and other external factors. 

We are internally checking tracking, reviewing our change history over the time of the fluctuation and getting to the bottom of the performance issue. When we see something strange we’ll bring it to your attention and what is being done about it. 

If an account does not get any impressions a day the account is scheduled to run - we know about it. We have daily alerts for this. It is not uncommon for Google to throttle new accounts for the first few days and we don’t stress if we go just one day without any impressions. We do take action, but based on our years of watching new launches we don’t stress and neither should you!

We are busy making sure our bids are competitive enough, we have the right keywords, our ad scheduling and geo-targeting are wide enough and we have no sneaky disapprovals. Usually, it is the bids! We start out with competitive, yet conservative bids. Why don’t we start off with aggressive bids? Google will rip it right from our hands!

Trust us, we’re on top of it. If there is an urgent problem, we will let you know ASAP.

We know when an account hasn’t received a click for a day and we are on it. It’s not alarming if we have a day without a click, but we’re reviewing your account anyway. 

Our steps are similar to the optimizations performed when an account is not getting impressions. We check that our bids and bid strategy are competitive enough and we’ve got all the right keyword selections. We will alert you if our optimizations are not making an impact and we need to make more significant changes. 

We will never spend your budget for the sake of spending your budget. Typically if your account is not spending your budget, it is due to either a low search volume or our targeting is too narrow. 

First, we’ll explore expanding the ad schedule and location targeting. If we still do not have the desired search volume, we’ll test new campaigns and you’ll be notified. 

You are #1 in our hearts, but you do not need to be in position 1 on the SERP (Search Engine Results Pages). In fact, Google is going to stop reporting on average position very soon, if they haven’t done so already. We don’t bid for a certain position. We bid to get you as many clicks and conversions as we can for your budget. For some clients that might mean position 1 and for others it might mean position 3. 

The only time we need to intervene is if the low average position is causing impression, click or budget issues. At that point, we’ll be adjusting bids or bid strategies for improvement. 

CPCs fluctuate! A 15% fluctuation in either direction is normal. Typically we experience decreasing CPCs over time as we continue to optimize your accounts. CPCs on Search are much different than CPCs on Display. Search CPCs are typically over $4 and can be over 10X that cost depending on the niche. Display CPCs are usually $0.25 - $0.75. As you can imagine, if we add a Display campaign, overall CPC will significantly decrease. Alternatively, if we pause a Display campaign, average CPC will rise. This is totally normal. 

Some other reasons CPCs might fluctuate are a competitor has entered/exited the auction or we are testing bidding for a higher/lower position to understand the impact on conversions. 

There is typically no reason for concern in these fluctuations. We’ll give you a heads up if we launch or pause a Display campaign or see a radical change for another or undetermined reason.

Our focus is meeting your goals, and CPC changes are simply outcomes of strategies to achieve that goal. 

Our goal is to spend your budget within a given calendar month, however daily spend will not be the same day after day. A budget allows you to afford a certain number of clicks based on the average CPC. Some days you will not get as many clicks as others. 

Google Ad Terms of Service and their spending algorithms allow them to spend double your daily campaign budget. This means throughout the month we have to continuously adjust your budget to get you the clicks you can afford. It is not uncommon to run out of budget early if you do not have a large enough budget to support your niche. In the end, if you run out of budget before the end of your calendar month, it is because you’ve already received all the clicks you can afford. 

We will notify you if we run out of budget early and give you the option to add a little more or pause until the next calendar month. 

Hello? You’ve won a free cruise! We get it. Spam calls suck. And we hate to send them to you. Unfortunately, the world of call tracking numbers includes spam calls. One every once in awhile is not cause for concern, it just happens. 

However, if you receive multiple spam calls in a month, let us know and we’ll get a new tracking number for you. 

It’s really easy to jump and react to something small that seems like the start to a trend, but that’s a bad way to handle your advertising. Knee jerk reactions are the first step in destroying your account performance. 

When we see a trend that needs addressing, we address it and let you know what’s happening. Please do not feel dismissed if we do not jump to fix one issue. We are monitoring your account, collecting data, and will take the appropriate steps necessary to keep your account performing at its best. 

Contact Us

If you have any questions that are not answered in our frequently asked questions above, please contact us by emailing us at: [email protected] or Request A Call.

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