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It’s hard to attract new customers when you’re a small fish in a big ocean. And when there are so many competing businesses, you can get lost in the crowd. That’s where pay-per-click advertising can help. Where SEO can take some time to show results, PPC advertising is the quickest way to get in front of your customers. In fact, your ads will show at the very moment they’re looking to buy!
Pay-per-click, or PPC as it’s commonly referred, is a form of online advertising in which your ads will show when deemed relevant to search inquiries. The best part is, you only have to pay for your ad when customers click on it.
Why Use Google
What Will Pay-Per-Click
We offer flat-rate pricing for PPC management with a one-time setup fee of $1,000 and monthly management of just $500 per month. You can even start with a small ad budget. In fact, we encourage it! We can learn a lot from running campaigns on a $5 or $10 a day budget.
4 Easy Steps To Dominate Your Market
The Most Common Questions We're Asked About PPC Advertising & Management
People Don't Like Ads - Isn't This A Waste Of Money?
Absolutely not! A little more than 97% of Google’s revenue comes from advertising. That means good old supply and demand is in effect. People are searching and ads will show when they’re relevant to those searches. Paid ads are giving your customers what they’re looking for. Wouldn’t you rather it be YOUR ad that potential customers click on rather than your competition’s?
Does Pay-Per-Click Help With My Rankings?
No, not directly. Running a PPC campaign will not increase your rankings per se. However, pay-per-click does give us valuable insight into the keywords we should be targeting in our overall SEO efforts. It also increases brand awareness and helps drive more traffic to your website. More website traffic means Google is crawling your site more often, which can increase your rankings!
Can I Do PPC Only, Or Should I Include Other Services?
All of our services have their advantages. However, it’s been our experience that utilizing multiple services simultaneously will return the quickest, and most consistent, results. SEO in general can take several months to over a year to impact your organic rankings, while PPC puts you in front of your customers at the exact moment they’re searching for your services.
Do You Provide Tracking & Reporting Of Campaigns?
We will set up tracking to count form fills, phone calls, emails – basically everything that’s important to your business. And we’ll provide reports each month to show you the progress of your pay-per-click campaigns. We want you to feel confident in the PPC management services we provide. To provide that, we believe 100% transparency is key!
I've Tried Pay-Per-Click Before And It Didn't Work!
Unfortunately, we hear this often when new clients come to us looking for help. It’s sad, but not everyone who claims they do pay-per-click actually knows enough to get you results. PPC does work when managed by a knowledgeable person or team with years of experience. We recommend going with someone who has clients you can reach out to for reference.
Does Pay-Per-Click Guarantee Sales?
You will see more sales because you’re promoting your business and driving more traffic to your website. However, the old saying, “You can lead a horse to water, but you can’t make him drink”, applies. Even if someone clicks your ad, it doesn’t mean they’ll actually buy, even if your website is optimized for them to do so. Know that we’ll always be optimizing for best results.
Is There A Contract With Your PPC Advertising?
We don’t lock you into a contract when you hire us to manage your pay-per-click ad campaigns. If your campaign is not working to your satisfaction, you are able to cancel your PPC services at any time. That said, we do recommend you commit to a minimum of 3 months as we’d like the opportunity to collect enough data to better analyze and optimize your ad campaign to get you the best results we possibly can. Informed decisions are best.
Can I Access My Pay-Per-Click Account?
We’ll pause your Ads campaign and create an entirely new campaign under our Master Ads account. During your time with us, you will not be able to access and make changes to this pay-per-click campaign. This allows us to easily manage all of our client’s PPC campaigns under one login. Also, what we do takes a lot of hard work and we’re not in the business of passing along our expertise to our clients or another agency.