Pay-Per-Click Advertising

Paid Google Ads For Maximum Exposure

Put Your Business In Front of Customers Right When They Search For Your Products And Services.

Pay-Per-Click For
Faster Results.

It’s hard to attract new customers when you’re a small fish in a big ocean. And when there are so many competing businesses, you can get lost in the crowd. That’s where pay-per-click advertising can help. Where SEO can take some time to show results, PPC advertising is the quickest way to get in front of your customers. In fact, your ads will show at the very moment they’re looking to buy! 

Pay-per-click, or PPC as it’s commonly referred, is a form of online advertising in which your ads will show when deemed relevant to search inquiries. The best part is, you only have to pay for your ad when customers click on it.

Toni's Web Design & Digital Marketing, Search Engine Optimization, Content Marketing, Pay-Per-Click Management, Review Management

Why Use Google
Pay-Per-Click Advertising?

Get Quick Results

While your SEO is working to rank your business organically, which can take some time, your pay-per-click campaign will get you guaranteed exposure quickly.

Target Your Ideal Users

Pay-per-click campaigns allow full control over who you target, when you target them, and in the locations you want, which will get you more bang for your buck.

Pay Only For Clicks

Get lots of exposure without wasting your money. Pay-per-click advertising allows you to pay for only those in your target audience who show interest and click on your ad.

Toni's Web Design & Digital Marketing, Search Engine Optimization, Content Marketing, Pay-Per-Click Management, Review Management

How Pay-Per-Click
Management Works.

4 Easy Steps To Dominate Your Market

Keyword Research

Since specific keywords will trigger your PPC ads in the search result pages (SERPs), we'll start by selecting the keywords most relevant to your business. This ensures we're attracting the right customers looking for your particular products and services.

Campaign & Ads Creation

We'll create campaigns and ads around every relevant keyword and make sure they're being delivered to your target audience in your markets. This means your ads will only show to customers in the areas you serve and will help save you money.

Dedicated Landing Pages

There's more to PPC advertising than just driving traffic to your website's homepage. For a pay-per-click campaign to be effective, your Google ads must send traffic to specific landing pages. That's why we make sure all your PPC ads are directed to a dedicated landing page with clear calls-to-action.

Ongoing Management & Reporting

Regular management of your pay-per-click advertising campaign is important for your ongoing success. Google Analytics provides the best insight into how your PPC ads are performing and is provided as a courtesy.

Pay-Per-Click FAQs.

The Most Common Questions We're Asked About PPC Advertising

People Don't Like Ads - Isn't This A Waste Of Money?

Absolutely not! A little more than 97% of Google’s revenue comes from advertising. That means good old supply and demand is in effect. People are searching and ads will show when they’re relevant to those searches. Paid ads are giving your customers what they’re looking for. Wouldn’t you rather it be YOUR ad that potential customers click on rather than your competition’s?

How Much Does Pay-Per-Click Advertising Cost?

With us, there’s not a “price list”.  We consider each client to be unique, just as their needs and goals are unique. All of our digital marketing services are centered around you and your specific needs and we don’t offer a cookie cutter price. That said, there will be a monthly fee for us to create and manage your PPC campaign. You’ll also need a budget for your ad spend each month which you determine.

Should I Do PPC Only, Or Should I Include SEO?

Both pay-per-click and SEO have their advantages. However, it’s been our experience that using both together will return the quickest, and most consistent, results. SEO can take several months to over a year to impact your organic rankings, while PPC puts you in front of your customers at the exact moment they’re searching for your services. 

Does Pay-Per-Click Help With My Rankings?

No, running a PPC campaign will not increase your rankings. However, it does give us valuable insight into the keywords we should be targeting in our SEO efforts. It also increases brand awareness and helps drive more traffic to your website. More website traffic means Google is crawling your site more often, which is good!

I've Tried Pay-Per-Click Before And It Didn't Work!

Unfortunately, we hear this often when new clients come to us looking for help. It’s sad, but not everyone who claims they do pay-per-click actually knows enough to get you results. PPC does work when managed by a knowledgeable person or team with years of experience. We recommend going with someone who has clients you can reach out to for reference.

Does Pay-Per-Click Guarantee Sales?

You will see more sales because you’re promoting your business and driving more traffic to your website. However, the old saying, “You can lead a horse to water, but you can’t make him drink”, applies. Even if someone clicks your ad, it doesn’t mean they’ll actually buy, even if your website is optimized for them to do so. 

Is There A Contract With Your PPC Advertising?

We don’t lock you into a contract when you hire us to manage your pay-per-click ad campaigns. If your campaign is not working to your satisfaction, you are able to cancel your PPC services with us at any time. That said, we do recommend you commit to a minimum of 3 months as we’d like the opportunity to collect enough data to better analyze and optimize your ad campaign to get you the best results we possibly can. Informed decisions are best.

Can I Access My Pay-Per-Click Account?

We’ll pause your Ads campaign and create an entirely new campaign under our Master Ads account. During your time with us, you will not be able to access and make changes to this PPC campaign. This allows us to easily manage all of our client’s PPC under one login. Also, what we do takes a lot of hard work and we’re not not interested in passing on our expertise to another agency.