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Review Management FAQs.
The Most Common Questions We're Asked About Review Management
What Is Online Review Management?
Online review management is about improving how your business is viewed online when people are searching for your particular services or products. It’s basically anything about your business that appears in Google search results. A poor online reputation results in fewer customers and sales.
Why Does My Online Reputation Matter?
Various studies show that greater than 85% of the time, people trust online reviews as much as a personal recommendation. A positive online reputation improves credibility, shows you’re an expert in your field, and drives more customers to your business.
Do Online Reviews Affect My SEO?
Yes! Google relies on various signals to determine whether your site is worth ranking. Online reviews make up about 13% of what gets your business in the local map pack and are one of the factors that determine local organic search rankings. By taking control of your online presence, you’re able to better position your business in search.
How Many Reviews Do I Need?
There’s no “magic” number of online reviews you should get, nor should you stop asking for them. 44% of consumers don’t consider reviews relevant after a month, so requesting online reviews needs to be a regular process to maintain your online reputation. And, you’ll stay more competitive by continually adding more reviews.
Does It Matter If My Competition Has More Reviews Than Me?
Actually, yes. A study published in Psychological Science showed that if two similar products have the same rating, online consumers will choose the business with more reviews. If you want better rankings and more customers, your goal should be to continually request reviews from your customers.
How Can I Get More Online Reviews?
It’s important to be proactive by consistently asking your customers to leave a review after every service they receive. We’ve taken the guesswork out by creating an email drip campaign that is simple for you to use and ask customers for reviews. Contact us to learn more.
Do I Have To Respond To Customer Reviews?
Yes! You should respond to every single review, whether positive or negative. It shows current and future customers, as well as Google, that you truly care about making your customers happy.
Is There A Correct Way To Respond To Reviews?
Yes, there is. That’s why we’ve put together a training manual that walks you through, with examples, on how to respond to both positive and negative reviews.