Did you know there are more than 3 Billion internet users? With so many people on the web, it’s important to have a solid online presence. And when it comes to digital marketing for plumbing companies, you could be losing clients without it.
The good news is, you don’t need a large budget to implement an effective marketing plan. Below, we hope to show you how digital marketing for plumbing companies can be cost-effective and can generate you new customers.
Create A High Converting Website
Having a business website should be at the core of your online marketing. A study showed 88% of consumers did online research before making a purchase. That means your customers are searching for your plumbing services online before they call for an appointment. But what if your plumbing company doesn’t have a website? Or worse, your website doesn’t make people trust you or want to use your services. That means your potential customers are being lost to your competition.
That why digital marketing for plumbing companies should start with a fast, Google-friendly website that looks great on any device. Your plumbing website should be clean and organized to make it easy for people to find what they’re looking for. Make it easy for prospective customers to contact you by placing your phone and email at the top of your pages. Also, it’s important to ensure clear call-to-action buttons so customers know what to do on your site. This will make it easy for customers to quickly schedule an appointment with you.
SEO: Key To Digital Marketing For Plumbing Companies
You’re likely not the only plumbing company in your area. That’s why you need to take your website to the next level with SEO, or search engine optimization. Most plumbing companies have a website, but they don’t understand that SEO goes hand-in-hand with it. Without SEO, your plumbing website will not bring you more customers like you’re expecting.
Search engine optimization is a process used to optimize your website for both your customers and the search engines. For example, the strategic use of keywords in your website content is one of the many SEO practices that help your site stand out online.
Keywords are search terms people use when they are looking for your services. If you’re a plumbing company in Kansas City, your potential customers might search Google for, “plumbing services” when looking for a plumber. What other search terms could your customers be using to find you? One way to find out is to go to Google and search for your services. As soon as you type a letter into the Google search box, a drop-down will appear presenting you with popular search terms. Some of these may be useful to add to your website content.
Using “plumbing services” as our search term in Google search, another way to find keyword suggestions is to scroll down to the bottom of the page to find, “Searches related to plumbing services”. Here you’ll find keywords like, “emergency plumbing services” and “plumbing services 24 hours”. These are both searched quite frequently on Google. If you offer these services, it’s important to get these keywords into your web content.
Pay-Per-Click Produces Quick Results
Improving your website rankings in the search engines is a gradual process that does not produce instant results. It’s a marathon, not a sprint, and you have to be patient with the process. However, where organic SEO can take some time, pay-per-click advertising is the quickest way to get on the first page of Google.
What makes pay-per-click advertising so amazing is that your ads show at the very moment consumers are looking for your services. Traditional advertising requires large sums of money upfront and most times you see little to no return. But pay-per-click advertising requires no upfront fees. Better yet, you simply set your budget and only pay when someone clicks your ad!
When it comes to digital marketing for plumbing companies, we highly recommend using pay-per-click advertising for quick wins. You’ll get brand visibility, more leads to your website, and more customers wanting to buy your services.
Test And Track
One of the great things about digital marketing for plumbing companies is the ability to monitor nearly everything. From website traffic to how long someone was on a web page, you can see how your efforts are working. Set up Google Analytics so you can track the data most important to you. If you find something doesn’t work, don’t be afraid to try something else. It’s vital that you’re always optimizing your website, SEO and pay-per-click to ensure the greatest success.
Where To Start?
You can certainly do all of the above on your own. However, if you’re unsure where to start, we got you! Contact us here at Toni’s Web Design where we provide customized digital marketing for plumbing companies and other service-based businesses. Whether you’re just starting out or simply want to improve your current online presence, we’re happy to assist.