It’s certainly a stressful situation where the majority of your first-time visitors aren’t converting on your homepage. You’ve worked hard to get all that organic traffic that is leaving your site without buying or signing up for your services. As a business owner, you have to drive more customers via your website to remain profitable. This article will help understand how to design the homepage of your business website so it converts.
While other pages on your business website drive clicks from social media and search engines, you don’t want to overlook the importance of your homepage. If a prospect searches your business on the internet, they’ll likely come across your homepage first.
The first impression matters when it comes to digital marketing. The homepage of your business website is your first chance to leave a great first impression on prospective customers. The way you design the homepage makes or breaks your online growth.
If your website is receiving plenty of traffic but the conversion rate is alarmingly low, it’s time for you to step back and examine your homepage. Paying due attention to the design and structure of your homepage will pay off no matter what industry you’re in. Here is what you need to consider when designing the homepage of your site:
Understanding Personas’ Goals Will Make It Easy To Learn How To Design The Homepage
Creating buyer personas is about defining different user types that might use your products or services. Who are your target customers? Answer this question before creating or optimizing your homepage. When you’re crystal clear about your personas, it’s easier to decide what images or design elements will directly speak to your customers with a message that resonates. Developing a deep understanding of your personas’ goals will help you design a relevant and effective online presence.
Keep Things Simple
Surprisingly, websites with simple design are likely to convert better. Some businesses try to display as much information as possible into their homepages, which ultimately creates design clutter. You can’t display everything on your site. While it’s possible to add lots of information about your business on your website, but your homepage should be simple, engaging, and to-the-point.
The amount of text on your homepage should be minimal to make it easy for users to scan the page and focus on important areas such as CTAs and headlines. CTA buttons must be designed and aligned in a way that encourages visitors to convert. Also, your color selection should not make it difficult to read text on the page.
Related: The Top 3 Web Design Mistakes in DIY Small Business Websites
Create A Video Explainer For The Homepage
People love to consume video content on the internet. Video is rapidly taking over the web and becoming an integral part of successful online marketing campaigns. It’s a great idea to empower your homepage with a video explainer. This will make it easy to design a short yet comprehensive homepage, especially when you need to condense content without skipping key information.
Use Original, High-Quality Images
The use of images can have a positive impact on your conversion rate. It’s hard to imagine a business website without high-quality images. However, don’t let too many images affect your homepage loading time. It’s advisable to use fewer images per page. If you want to highlight five of your products or services and you have 50 relevant images, use one image per product or service and let users see remaining images of a product when they click on it.
How would you measure the performance of your homepage after making necessary changes or adding something new to it? A/B testing will let you identify loopholes or areas which need improvements. Creating the most optimal homepage design requires perseverance and A/B or split testing. You can run alternative versions of your home page to determine which one performs better in terms of conversion rate. Half of your visitors see one design, while the other half see another version. Keep the one that performs better. Test one design element at a time to avoid confusion.
Make sure to design your site the right way. It will make your life easier down the road as you build your business.
Consult A Professional Designer
If you’re still not sure how to design the homepage or other pages of your site, feel free to consult Toni’s Web Design. We help businesses grow online and generate more revenue through web design best practices and paid advertising. Contact us for more details!