f you’re one of the 30.2 million small businesses in the United States, you probably don’t have a wealth of cash to spend on Facebook advertising. You have to make every penny of your advertising budget count. So, how could you advertise your business on Facebook in a way that generates maximum returns? This blog post will provide a brief guide on how to advertise your small business on Facebook in 2020 to produce the highest ROI.
Why You Should Advertise Your Small Business On Facebook In 2020
In 2020, the number of Facebook users is likely to reach 1.69 billion. A small business can’t afford to miss out on Facebook advertising which is the most affordable and measurable way of connecting with targeted audiences.
Facebook’s micro-targeting feature enables you to get your message in front of the people who are most likely to buy your products or services. However, fierce competition and the ever-changing Facebook algorithm make it challenging to launch successful campaigns. Here is how you can effectively use Facebook advertising to grow your business:
1. Understand Different Ad Types
Before you advertise your small business on Facebook, make sure to understand the targeting options and different ad types. The following are some of the Facebook ads types:
- Image ads
- Video ads
- Carousel ads
- Slideshow ads
- Collection ads
- Lead ads
- Dynamic ads
- Messenger ads
It’s crucial to pick the right Facebook ad type based on your goals. You can experiment with a variety of different ad types to find out what works and what doesn’t.
2. Have A Goal In Mind
What do you want to achieve from Facebook advertising? If your objective is to advertise your small business on Facebook successfully in 2020 and beyond, make sure to be clear about your marketing objectives.
Whether you want to drive brand awareness or attract more traffic to your website, Facebook allows you to customize ads based on your goals. If you want to generate sales, for example, you’ll run a conversion campaign. Likewise, if you want more people to visit your website, you’ll run a traffic campaign.
3. Be Sure About Your Target Audience
No matter who your ideal audience is, they’re likely to be on Facebook. However, it’s vital to identify your target audience. If you’re not sure about Facebook users you want to connect with, do some research. If you’re looking to turn your Facebook followers into customers, you can select them as your target audience.
It’s important that you advertise to people who’re either interested in what you sell or they already know about your business. If you have a customer list, you can upload it to Facebook and generate a lookalike audience.
4. Use Attractive Images
Use images that are eye-catching and directly relevant to your offering. Don’t use complicated images that have many small details. Your prospects might scroll right past your ad without clicking on it if your images aren’t lively and compelling. So, make sure to use clean, bright, and high-quality images for your ads.
5. Don’t Sound Like An Ad
People don’t love to see ads, no doubt about it. Therefore, you should try not to sound like an ad when promoting your business on Facebook. Numerous studies have proven that people prefer to experience an ad-free browsing experience.
When I look at some of the most successful Facebook advertising campaigns, they don’t sound like ads. If you want to use Facebook advertising as one of your strongest tools to grow your business in 2020, add value and clarity to your ads. Your prospects must know where they’ll go after clicking on your ads. A persuasive ad copy that doesn’t sound too much like an ad must be a key ingredient of your Facebook advertising campaigns.
Consult A Professional To Advertise Your Small Business On Facebook
If you don’t have time or expertise to advertise your small business on Facebook, I’ll be happy to help. As a highly experienced Facebook Ads expert, I have been helping many small companies launch successful digital advertising campaigns for many years. Request a free quote right now!