The easier it is for your local customers to find you, the easier it is to land a sale. Local SEO is all about making sure your business is visible online and ensuring your website works for you. These 3 types of SEO to grow your business will help improve your Google ranking and win more customers.
You should know that businesses on the first page of Google get 71% more clicks. Most of your customers aren’t looking at the second page of search results. That means you’re missing out on customers if you aren’t using SEO to get on the first page of Google.
You will get more customers and improve your search rankings by using the following 3 types of SEO to grow your business.
The 3 Types Of SEO To Grow Your Business
You’ll need the following 3 types of SEO to grow your business:
- Onsite SEO
- Offsite SEO
- Technical SEO
Although individually powerful, you’ll get the best bang for your buck by including all 3 types of SEO to grow your business.
The first of the 3 types of SEO to grow your business is onsite SEO. Onsite SEO is all the things you’re doing on your website to improve your search rankings. Onsite SEO has a lot of moving parts, but it’s pretty simple once you get the basics down.
The following are the top three things I recommend you focus on with onsite SEO to improve your search ranking and attract more customers.
1. Meta (Page) Descriptions
A meta description is simply summary text that tells users and search engines what your web pages are all about. Your meta descriptions typically appear under your headline in search results as shown in the image below.
Meta descriptions aren’t directly used for SEO. However, a well written meta description can compel more users to click on your search engine results which will increase the overall clickthrough rate of your organic listing. The more clicks your organic listing gets, the more relevant your business becomes to the search engines. In this way, a great meta description provides you an indirect bump to your rankings.
For best SEO results, you should make sure every page of your website has its own unique meta description. Duplicating meta descriptions across different pages will slightly ding your SEO.
2. Keyword Optimization
Keywords are how you tell Google and other search engines what your web pages are about. Keywords are how customers find your business when you do a search on Google. For example, if you are a dentist who does dental implants, you’ll want a page dedicated to all things related to dental implants. When a consumer searches for “dental implants” in your area, Google will know it can return your dental implant page as one of the search results.
Without keywords, Google won’t know to serve up your web pages when consumers do a search for your products and services. It’s important to make sure you keep your web pages focused on a specific keyword or phrase or else you run the risk of confusing the search engines. If you offer three different services, make sure to create three different pages with each dedicated to one service and its keyword(s).
3. Image Descriptions (Img Alt Tag)
It’s important to provide descriptions of your images for visitors who, for whatever reason, are unable to see them. These image descriptions are called “image alt tags” and provide alternative information about the image in text form. However, there is another huge benefit to adding descriptions to your images.
Optimizing your website’s images for SEO is important to helping you rank higher in search, as well as improve the overall optimization of your web pages. But optimizing your images is not just about helping search engines understand your image’s content.
All too often I see websites with poorly optimized images that cause their web pages to load slowly. Page speed falls under technical SEO and is one of Google’s ranking factors. However, you should be optimizing your images to reduce file sizes prior to uploading your images and adding alt tag descriptions.
The second of the 3 types of SEO to grow your business is offsite SEO. This kind of SEO focuses on building your business’s online presence off your website. Here are 3 main things you should focus on when taking advantage of an offsite SEO strategy:
1. Google My Business
One of the best ways to get your business noticed online is to ensure your business is listed on Google My Business. A Google My Business (GMB) profile will give you the ability to list your business on Google Maps and in local search results.
Once you’re listed, it’s important to optimize your GMB listing by completely filling out your entire profile. Completing your GMB profile ensures your customers get all the information they need to make an informed decision and assures Google you are a legitimate business.
2. Link Building/Backlinks
Think of backlinks as a professional vote of confidence from other businesses that tell search engines that your website is “recommended”. The more backlinks you get, the more Google can see that your website is worthy of being displayed in search results.
It’s important to note that the type and quality of backlinks matter. Your backlinks need to be from relevant sources. For example, if you’re a chiropractor, it makes no sense to have a plumber linking back to you because it’s not relevant. The websites you want to link back to you should also be popular, authoritative, and trusted by people and search engines alike. Low quality backlinks will actually hurt your SEO, so make sure your link building efforts are focused on getting high quality backlinks.
3. Business Citations
A business citation is anywhere your business name, address, website, and phone number are listed. Having this information widely available helps draw customers to your business, but more importantly, it tells search engines it’s okay to trust you.
You will want to make sure your business citations are as accurate and consistent as possible across the web. One inconsistency and Google won’t know which version is accurate. Plus, business listings that don’t match can look like a fake business and lower your Google ranking.
Of the 3 types of SEO to grow your business, technical SEO can be the most challenging for the sheer number of items that need to be addressed. To keep things simple, I’ll focus on four main areas of technical SEO you should focus on.
1. Website Functionality
There are a variety of things you can do to ensure your website is functional and provides a great user experience. The one thing I want you to focus on here is to secure your website with an SSL certificate so that your URL shows HTTPS instead of HTTP. The “S” stands for secure and the difference is that HTTPS websites are encrypted.
HTTPS should be the only protocol you use. Not only does HTTPS protect you and your customers, it also impacts your Google ranking. Google requires websites to use HTTPS and will display your site as “not secure” if your still using HTTP. That security warning will scare off your visitors resulting in lost sales.
2. Loading Times
1 in 4 users will leave your website if it takes longer than 4 seconds to load. That means that you need to optimize your website to load quickly in order to keep your visitors on your site. According to the same study, a 1-second difference in load time can mean a 7% difference in conversions!
You can speed up your website’s loading time by optimizing images, using an excellent hosting company with the latest server technology, and keeping the “stuff” on your web pages to a minimum.
The faster you can get your website to load, the better. Not only will your visitors appreciate your efforts, but the search engines will reward you with a better rank.
3. Optimized Content
Optimizing content for technical SEO is not the same as optimizing content for onsite SEO. Optimized content in relation to technical SEO is making sure you don’t have duplicate content and that all your links are in working order.
Broken links set your visitors up for a poor user experience. If your website visitors get frustrated from clicking on links that don’t work, they’ll leave your site and increase your bounce rate. The higher your bounce rate (the time it takes someone to leave your site), the more likely search engines will think your website isn’t worthy of displaying in search results. You’ll want to regularly check your website’s links and update them as needed.
When it comes to duplicate content, I’m not talking about only the words on your pages. Duplicate content under technical SEO refers to your title tags and page/meta descriptions. Google loves fresh and unique content. If you’ve got duplicate content anywhere on your site, take the time to craft new content to ensure each title tag and page/meta description is unique so you don’t lose ranking power.
4. User/Mobile Friendly
The final things you need to do for technical SEO is to make sure your website is both user and mobile-friendly. To make your site user-friendly, you simply need to make sure that it’s easy for visitors to navigate your site. Links and buttons should take users where they expect to go on your website and they should be able to get there in as few clicks as possible.
In 2020 56% of all organic searches were from mobile devices. Since more than half of all searches are done from a mobile device, Google now uses mobile-friendliness as a ranking factor. Due to the varying sizes of mobile and tablet devices, there’s no way to ensure a website looks perfect on every single device. However, mobile-friendly optimization can ensure a website looks good on the majority of current devices.
Finally, you’ll want to test your website on several platforms to make sure your website displays as you expect across all browsers. Microsoft has always been an issue for me because they’ve always been behind in technology. To get websites to display in Internet Explorer like I wanted always required extra coding, and even then it wasn’t a guarantee.
Recently Microsoft announced it would no longer be supporting Internet Explorer. You might as well make the switch to Google Chrome now as eventually
SEO Final Thoughts
Remember, SEO is a marathon, not a sprint. Incorporate the 3 types of SEO to grow your business and your results will be worth it.
If you found any of the information in this article useful, please consider sharing it on social media and with other small business owners.
We’re listed as one of the Top Web Designers In Kansas City on DesignRush!